How Price A Logo
In the confusion and mysterious world of graphic design and printing, there are many things that does not make sense. Ask two different people for a quote on business cards and you have two different prices.
It seems that no business professional can agree on anything remotely to do with graphic design and printing prices. Although there are many factors that can go in this direction (for example overheads, salaries of employees, greed, ignorance, and so business owners), the biggest collapse in prices is how unequal price of a logo. For years, the price has been all over the place. You hear stories of companies who have paid $ 50000, $ 1000000 or even $ 30 a designer for having designed a logo. The price of a logo is all over the place because nobody really knows how to price a logo.
It should be noted that the logos are valued differently than all other graphic design services. The logo designed for a company is the only graphics designed a play that businesses can write off as an asset. A company may sell a logo, they can not sell the cards or envelopes it prints.
Ideally, logos should be fixed at how many people see it. The largest number of people who see the logo, plus a designer can charge for the logo. But that simple May son, the question is always, ‘How to get at this price? ”
In my 14 years as a graphic design and illustration business owner, having designed hundreds of logos for various clients, I came with a better way to answer this question. My answer is just, honest, infallible and, most importantly, consistent for all sectors which requires a logo designed.
This is the solution:
The floor price is $ 500.00 to start.
Then add $ 100 per employee. The largest number of people who see a logo, the more valuable is the logo, or really more a designer can charge for the logo. If a company has only just begun and it is a one-man operation, you charge $ 600, $ 500 to start and then $ 100 for each employee rule. If a company has been around for some time and has 350 employees, you charge $ 35500, once $ 500 to start, then add the $ 35000 for each employee. He pointed to determine a logo simple and uncomplicated. May You think that $ 35,500 for a logo is very expensive, but think about it this way: If a company has 350 employees, and that each employee to pay $ 10 an hour over 40 hours of work per week, salaries handsets are $ 7280000. In this example, an invoice of $ 35500 is probably the cost of purchasing all new pens and pencils, sarcastic sense, it is very reasonable and fair to all participants.
This is becoming the new industry standard on how to price logos.
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